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Esencia de mi tierra
Pure Essence, Eternal Flavor
Every sip is the essence of my land. Spiceroute AS is a registered, operational Norwegian import house bringing artisanal craft spirits and beer from the world's finest producers to Norway and the Nordic region.
About Spiceroute
A Legacy of
Mexican Craftsmanship
In the mystical landscapes of Michoacán, where earth and sky meet, artisanal mezcal is born that captures the essence of Mexico. Master Mezcalero Giovani Morales crafts each batch from 100% agave cupreata in Tzitzio, Michoacán.
Spiceroute AS is a registered Norwegian company (org. no. 938 238 146), based in Lier, Norway — the legal entity importing and distributing our portfolio into the Nordic market.
Our portfolio spans three brands: Casa Pineda (flagship mezcal), Chingazo (volume-driver mezcal) and Tres Mujeres (prestige tequila collection) — all sourced directly from Mexican producers with full traceability, and designed to grow with exceptional craft spirits and beer producers worldwide.
Learn More
Production Process
Ancestral
Technique
From 7-year-matured agave to underground pit roasting and copper distillation — every step honors centuries of tradition.
Product Portfolio
Three Brands, One Portfolio
Our launch portfolio spans three distinct Mexican craft brands — Casa Pineda Mezcal, Chingazo Mezcal and Tres Mujeres Tequila — each with full technical documentation for Nordic Horeca and distribution partners.
6 expressions
Casa Pineda
Artisanal mezcal from Tzitzio, Michoacán — Blanco, Guerrero, Extravagante, 38 Tarasco, Poema and Clementina.
Launch expression
Chingazo
Volume-driver mezcal — Blanco Cupreata, 100% Maguey Cupreata from Michoacán. New expressions as they become available.
5 expressions
Tres Mujeres
Prestige tequila from Amatitán, Jalisco — Blanco Clasico, Reposado Clasico, Extra Anejo Dark, Roar and the 1953 Collection.
Nordic Expansion
Norway First,
Then the Nordics
Spiceroute AS is now operational in Norway, our launch market — the first step toward a compliant Nordic distribution network, with plans to expand to Sweden, Denmark, and Finland.
Norway
Operational
Sweden
Phase 3
Denmark
Phase 3
Finland
Phase 3
Trade & Distribution
Trade Channels
Channels for our Nordic launch now that Spiceroute AS is operational and licensed.
Importers
Licensed importers for Nordic market entry
Distributors
Regional distribution partnerships
Horeca
Restaurant & bar trade supply
Hotels
Hotel group procurement channels
Producer Partnerships
A Global Portfolio,
Nordic Standards
SpiceRoute AS is building a curated portfolio of premium craft beverages for the Nordic market — from artisanal agave spirits to craft beer, whisky, gin and rum. We partner with exceptional producers from every corner of the world who share our standards of craft, traceability and brand protection.
Craft Spirits
Agave, whisky, gin, rum and beyond — artisanal producers seeking compliant, selective Nordic market entry.
Craft Beer
Independent breweries looking for premium placement across Norwegian bars, restaurants and specialty retail.
What We Offer
Local accountability, full import and compliance handling, brand protection and transparent monthly reporting.
Compliant Trade Platform
Spiceroute AS is a registered and operational Norwegian company (org. no. 938 238 146). This platform provides brand, producer, and product information for trade professionals and reviewing authorities. It is intended to comply with Norwegian alcohol regulations and does not constitute consumer alcohol marketing. All product information is intended for prospective importers, distributors, Vinmonopolet buyers, and Horeca professionals.